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Chase Road Options Appraisal Public Consultation


Introduction to the Chase Road Options Appraisal

The Cannock Chase Special Area of Conservation (SAC) Partnership is exploring different approaches to managing public motor vehicle access along Chase Road. This consultation provides an opportunity to understand why the project is being undertaken, learn about the options being considered, and share your views.

Cannock Chase is both a nationally important landscape and an internationally protected nature conservation site. The Special Area of Conservation designation recognises the importance of its rare heathland habitats and the wildlife they support. At the same time, Cannock Chase is a valued place for walking, cycling, horse riding and enjoying the outdoors.

As visitor numbers have increased over recent years, pressures on some parts of the landscape have also increased. Evidence gathered through visitor surveys and ecological studies indicates that vehicle access and roadside parking along Chase Road can contribute to habitat fragmentation, the creation of informal paths, and disturbance to sensitive wildlife.

The purpose of the Chase Road Options Appraisal is to consider whether changes to public motor vehicle access arrangements could help reduce these impacts while continuing to support public enjoyment of Cannock Chase.

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Why Chase Road?

Chase Road passes between the Sherbrook and Oldacre Valleys, which are among the most environmentally sensitive parts of Cannock Chase. The bridleway currently provides access to several small car parks and informal roadside parking locations.

Over time, this dispersed pattern of arrival and parking has encouraged visitors to access surrounding heathland from numerous locations, contributing to the development of informal desire lines and increasing pressure on sensitive habitats.

Managing how people arrive and move through this area is therefore an important part of protecting the Special Area of Conservation and supporting the long-term health of the landscape.

What has the Options Appraisal done?

The Options Appraisal has examined a range of possible approaches to managing public motor vehicle access along Chase Road, from retaining vehicle access throughout the year to introducing different seasonal or location based arrangements.

The appraisal process included:

  • Reviewing the environmental sensitivity of the area and evidence relating to visitor impacts;
  • Assessing existing parking and access patterns along Chase Road;
  • Developing a long list of potential management approaches;
  • Evaluating options against environmental, access, community and deliverability criteria;
  • Identifying a shortlist of realistic and deliverable options.

The shortlisted options include:

  • No public motor vehicle access along the full bridleway;
  • Public motor vehicle access retained to key parking areas;
  • Seasonal public motor vehicle access;
  • Limited winter public motor vehicle access.

Each option has been assessed to understand its potential benefits, impacts and practical considerations. You can read more information on the options by downloading the consultation boards located at the bottom of this page.

How do the options compare?

The Options Appraisal has identified four realistic approaches to managing public motor vehicle access along Chase Road. The options differ in the amount of vehicle access provided, how parking would operate, and the extent to which environmental pressures may be reduced.

At a broad level:

  • Options with the least public motor vehicle access are expected to provide the greatest environmental benefit by reducing disturbance and allowing habitats to recover more consistently over time;
  • Options that retain access to key parking areas focus on the most sensitive locations while maintaining some vehicle access within the corridor;
  • Seasonal approaches provide different levels of vehicle access throughout the year, balancing environmental protection with flexibility for visitors.

Each option involves different considerations relating to:

  • Environmental protection;
  • Visitor access and convenience;
  • Impacts on local communities;
  • Practicality and cost of delivery.

No preferred option has been selected at this stage. The purpose of this consultation is to understand how people view the different approaches and what factors are most important when considering the future management of Chase Road.

Why your views matter

Many people who live locally or regularly visit Cannock Chase use Chase Road and the surrounding landscape.

This consultation is an opportunity to:

  • Understand how people currently access and use the area;
  • Gather views on the shortlisted options;
  • Explore the potential benefits and challenges associated with each approach;
  • Identify local knowledge, opportunities and concerns that should be taken into account.

Your feedback will help ensure that the final recommendations reflect both the evidence base and the views of those who use and value Cannock Chase.

What happens next?

The consultation will run for six weeks and includes an online survey, consultation events and other opportunities to provide feedback.

Once the consultation closes:

  • Responses will be reviewed and analysed;
  • Feedback will be considered alongside the findings of the Options Appraisal;
  • The relative advantages and disadvantages of each option will be reassessed in light of consultation responses.

The outcomes of this process will inform the final recommendations of the Options Appraisal and support future decisions about how public motor vehicle access along Chase Road is managed.

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You can follow the project using the button at the top of this page to receive updates as the consultation progresses.

There was a recent webinar carried out to discuss the project detail, and address the initial questions raised. A copy of the recording can be viewed below, with a transcript included within the attachments.

Chase Road Options Appraisal Public Consultation Webinar-20260618_170034UTC-Meeting Recording.mp4

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43 participants

Phases

Phases overview
Phase 2: Public Consultation on Preferred Option
Public Consultation on Preferred Option
Phase 3: Consultation Analysis and Reporting
Consultation Analysis and Reporting

Public Consultation on Preferred Option

8 June 2026 23:00 - 19 July 2026 22:59

This consultation stage provides an opportunity for residents, visitors and stakeholders to review the findings of the Options Appraisal and share their views on the shortlisted options.

The consultation explains why changes to vehicle access are being considered, the options that were assessed, and the process that will follow the public consultation.

Your feedback will help us understand how people use Chase Road and the surrounding areas, and whether there are any concerns or suggestions that should be considered before final recommendations are made.

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Informal Drop-In Events

A series of informal drop-in events are being held during the consultation period, providing an opportunity to learn more about the Chase Road Options Appraisal and the shortlisted options. These events are scheduled to take place along Chase Road, at the Cannock Chase Visitors Centre, Brocton Village Hall, and Pye Green Community Centre, Hednesford.

You can attend at any time during the advertised session, view the consultation materials, speak directly with members of the project team, and ask any questions you may have about the study. There is no formal presentation and no need to stay for the full duration.

We welcome anyone with an interest in Cannock Chase, whether you live locally, regularly visit the area, or would like to find out more before providing feedback.

Guided Walks Along Chase Road

As part of the consultation, we are hosting two guided walks along Chase Road to help people better understand the area, the environmental challenges being considered, and the four shortlisted approaches to managing public motor vehicle access.

The walks will follow the Chase Road corridor, passing key locations including Chase Road Corner, Glacial Boulder, Dry Pits and Coppice Hill. Along the route, members of the project team will explain the purpose of the Options Appraisal, discuss the ecological sensitivity of the Sherbrook and Oldacre Valleys, and answer questions about the consultation and shortlisted options.

These walks provide an opportunity to see the area first-hand, understand the issues being considered, and discuss the potential implications of the different approaches in an informal setting.

Places are limited to 20 participants per walk and advance booking is required.

To reserve a place, please email info@ethosconsultants.co.uk and state the date of the walk you wish to attend.

Places will be allocated on a first-come, first-served basis. Once all places have been filled, a waiting list will be operated.

Please wear suitable clothing and footwear for outdoor walking and be aware that some sections of the route may be uneven underfoot.

Microsoft Teams Webinar

To support the in-person consultation activities, there is an online webinar planned for Thursday 18 June at 6pm held on Microsoft Teams. The webinar will provide an overview of the project, explain why access management is being considered, outline the shortlisted options, and explain how you can take part in the consultation.

To help us make the session as informative as possible, attendees are encouraged to submit questions in advance when registering. We will address as many of these questions as possible during the webinar and use them to shape the discussion.

To register for this event, please Click Here to register. Note, there is no requirement to download any application as the webinar should launch in your chosen web browser. The webinar will be recorded and added to this consultation hub if you are unable to make the event.

Events

Past events